Kreativz led a full brand evolution for an elite, members-only organization – Pacific Pension & Investment Institute (PPI). We began with the Kreativz stakeholder engagement process for board, staff and membership, coupled with an analysis of the brand’s foundation. The results initiated a redesign of the brand’s identity, including a name change, new tagline and redesign of PPI’s logo and core business materials, which then influenced online presence and digital experience.

During the brand evolution process, Kreativz helped PPI to develop their story and communicate it through language and visuals, particularly by establishing the appropriate voice and tone and a consistent design style to be implemented across print and digital channels.