Brilliancy worked on a complete brand refresh for Novato’s public school foundation School Fuel.

Far beyond the programs that School Fuel supports for all public school students, the impact on students is vital. As these youth grow up to become leaders and active members in the workforce and community in Novato, California, and beyond. Enriching education for students strengthens our community for today, for tomorrow, and far into our future.

As we strive to increase awareness and funding to support education that meets the needs of the whole child, they are also strengthening our entire community. They have created a circle of support for the students, the teachers, and the whole Novato Unified School District through their grants program and other key initiatives that support all schools.

Through our stakeholder engagement it became clear that a new logo and tagline were in order. The new logo is meant to clearly showcase the School Fuel name and be visible as a stand-alone logo or in a mix of other logos. To do this, we sought a bold typeface and strong colors that are easily seen and that adhere to today’s accessibility standards for contrast. We also looked at our tagline and realized that rather than be descriptive of who we are, we wanted to say who we serve, which is all students in our public school system. In looking at lots of options, the decision-making team decided on the simplest, most direct statement for the tagline that sums up who the organization serves– for all students.

novatoschoolfuel.org