With an overarching goal to introduce URI to new audiences, drive engagement and attract new members and supporters, Kreativz was asked to create a worldwide digital campaign and microsite to promote URI and the Visionaries documentary hosted by Sam Waterston and made for public television that features stories of URI’s members.

Important to the campaign’s execution was to re-engage existing audiences and include options to support or join the organization. The build-out of the marketing campaign also established the organization’s marketing strategy, platforms, and lead capture system for ongoing use for years to come.

Leveraging a $10,000 per month Google Ad Grant, and additional advertising budget for Facebook, Instagram, and more traditional channels, Kreativz led internal and external teams to produce a suite of creative ads, video stories, meditation downloads, and a virtual launch event. The campaign is already seeing amazing results!