Kreativz led the brand strategy to reposition the Graduate Theological Union (GTU) online for today’s students of religion and to better represent the academic institutions that make up the 20 different organizations that together are the GTU. Kreativz developed a communications strategy to align GTU and its 9 member schools and 11 Centers of the consortium. The entire website encompassed over 2,000 pages.

Within 3 months of website launch, the conversion rate improved 1,000%.