For 40 years, 10,000 Degrees has been helping young people in underserved communities get to and through college. As part of a brand review, the organization realized that it needed a new look to reflect its expanding mission, its ONE Amazing community, and its graduates, who are proving how ONE DEGREE can change lives, families, generations, communities … and the world!
In the I AM ONE DEGREE campaign and sub-brand, the degree symbol has been used to represent each student’s connection to 10,000 Degrees and their pursuit of a college degree. So we interlocked the ONE DEGREE symbol—showing the power of each student’s role as a changemaker and the power of our ONE Amazing Community.
This new logo mark carries out the new bold and direct brand voice and is fun and modern. It also works across modern platforms and stands out in all sizes.