Working together with the communications and admissions staff, Brilliancy completely reimagined the Branson School’s admissions package to better attract new students and showcase an authentic Branson experience.

Our work resulted in a family of coordinated admissions pieces infused with a fresh, youthful energy to capture the interest of Branson’s target audience. From these pieces, a theme was set as a template for future materials in order to enhance the school’s brand perception.

The new theme was first implemented through the Admissions Viewbook to bring the school and its community to life for prospective students and their parents. Brilliancy focused the school’s messaging to help potential students recognize that they had a place at Branson. The messaging also intended to boost parents’ confidence in the quality of education and strong school community including arts, athletics, innovation and service.

The theme included fresh secondary colors to match the current color palette, authentic imagery of life at Branson, and visual design to create movement and energy that kept the viewer moving through the piece.