Kreativz partnered with Nappic and the City of Tracy to conduct a citywide stakeholder engagement process and build a new brand identity for the City of Tracy.

After developing the positioning, along with the brand platform (a new logo, tagline, mission-vision-values, and key messaging), Kreativz worked for a few years with the Economic Development Department along with other departments to roll out the brand internally and externally. This included various marketing campaigns, website redesign advisory, key collateral, signage, tradeshow booth, videos, and other key visual design or messaging.

The brand remains strong and actively in use over a decade later!